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Social Network Ad Spend Surging
Nielsen analysis finds advertisers are warming up to Facebook, MySpace and other social sites.
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Technorati tag(s): ecommerce
posted at: 12:01am on 25-Sep-2009
path: /Ecommerce | permalink | edit (requires password)
What are Managed Services, and Why Should You Care?
Do you spend more time dealing with your technology than running your company? Laurie McCabe explains managed services and how they can free you from IT drudgery and get you back to building your business.
 
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Technorati tag(s): small business
posted at: 12:01am on 25-Sep-2009
path: /Small_Business | permalink | edit (requires password)
Email Marketing Most Popular Channel For Consumers
The majority of marketers are using multichannel campaigns, but less than half know what channels their customers prefer, according to a new study by Forrester Consulting, sponsored by ExactTarget.
The study found the key to selecting the best channels for customer communication is to know something about customer preference and behaviors. Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.
The majority (92%) of online consumers have opted-in for email marketing, making it the most popular channel for permission-based promotional messages across every age group, according to ExactTarget's "2009 Channel Preference Study."
Half of consumers consider unsolicited messages from companies whom they regularly do business with unacceptable, up from 26 percent in 2008.
When it comes to social media, seventy percent of consumers who visit Facebook at least once a month are a "fan" of at least one company/brand and they also say they have never given a company permission to send them information through a social network.
Marketers should use social media to listen and engage with customers, not to market to them.
"The bottom line is that in an industry where new digital communications make it easier to send a variety of messages, it's imperative that marketers not only send the right message, to the right person, at the right time, but that they use the right channel as well," said Morgan Stewart, ExactTarget's director of research and strategy.
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Technorati tag(s): online marketing
posted at: 12:01am on 25-Sep-2009
path: /Online_Marketing | permalink | edit (requires password)
Landmark, Caritas to negotiate merger
WOONSOCKET – Landmark Medical Center, the financially troubled hospital that put itself into receivership last year to get time to find a buyer or merge with another entity, received court approval Thursday to negotiate a merger with Caritas …
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Technorati tag(s): Rhode Island, Providence, New England
posted at: 12:01am on 25-Sep-2009
path: /Rhode_Island_USA | permalink | edit (requires password)
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