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Marketing Tips: More Customers with Less Advertising
Our resident marketing guru, Andrew Lock, offers up a rant about poor customer service, along with handy tips and more advice on how to make your company stand out from the competition.
 
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Technorati tag(s): small business
posted at: 12:00am on 26-Sep-2009
path: /Small_Business | permalink | edit (requires password)
Get More Links in Your Actual Google Results
Google has started adding links to specific parts of webpages in the snippets on search results pages.
Google gives the example of the result for the Wikipedia entry for "Trans Fat." The snippet provides links to History, Chemistry, Presence in food, and Nutritional guidelines. These are all sections of one page that the user can go straight to from the results page.
Obviously, if you want to increase the amount of calls to action for your webpages from Google results, you will want to do what you can to cater to this new feature. Luckily, this isn't a completely mysterious part of the algorithm (though the links are generated algorithmically) that Google is leaving you to figure out for yourself. A post on Google's Webmaster Central blog essentially tells you what you have to do to get these links in snippets.
"We generate these deep links completely algorithmically, based on page structure, so they could be displayed for any site (and of course money isn't involved in any way, so you can't pay to get these links)," says Raj Krishnan of Google's Snippets team. "There are a few things you can do to increase the chances that they might appear on your pages."
To increase said chances, you should make sure any multi-topic pages are "well-structured" and broken into distinct sections. You should also make sure each section has an associated anchor with a descriptive name. Pages like this should have a table of contents which link to the individual anchors.
One thing to keep in mind is that these new links won't appear for results in every search. Google says whether they show up or not depends on the specific query used to get to it. Ok, there is a bit of mystery there after all.
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Technorati tag(s): online marketing
posted at: 12:00am on 26-Sep-2009
path: /Online_Marketing | permalink | edit (requires password)
In reversal, R.I. union to vote on pact
PROVIDENCE – The leaders of the state’s largest public employees union reversed course late Friday and agreed to schedule a vote by rank-and-file members on a deal with the Carcieri administration that would avoid worker layoffs or a shutdown of …
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Technorati tag(s): Rhode Island, Providence, New England
posted at: 12:00am on 26-Sep-2009
path: /Rhode_Island_USA | permalink | edit (requires password)
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