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Seven Windows 7 Features You'll Need on Day One
Windows 7 offers lots of new features and Joe Moran walks you through seven of the changes you’ll see in the operating system’s user interface.
 
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Technorati tag(s): small business
posted at: 12:00am on 22-Oct-2009
path: /Small_Business | permalink | edit (requires password)
How Does Bing Rank Tweets?
As previously reported, Microsoft has made deals with both Facebook and Twitter, which will see Bing feature updates from both networks in real-time search efforts. To me, this says that social media just became an even bigger part of search engine marketing, particularly with Google rumored to be talking to Facebook and Twitter too.
Bing has already made a beta version of its Twitter search available to users at bing.com/twitter. The most interesting aspect of Bing's Twitter search is that it offers something plain old Twitter Search (formerly Summize) doesn't. That is a relevancy factor (or at least an attempted relevancy factor).
Twitter Search only shows you results displayed chronologically, which has really always seemed to be the essence of real-time search to me anyway. But Bing has a "Best Match" option, which attempts to give certain tweets more weight than others.
How do you put relevancy on "real-time" results though? "Real-time" is based on time (obviously). The phrase even has the word "time" in it. A search for "WebProNews" on Bing's Twitter Search gives me different results for "most recent" and for "best match". I can't see that the "best match" results are any better than the "most recent" results, however.
The answer is: Bing weighs tweets by follower counts. "If someone has a lot of followers, his/her Tweet may get ranked higher," says Bing. "If a tweet is exactly the same as other Tweets, it will get ranked lower."
This is of course the earliest stage for any kind of algorithm Bing may have in place for its Twitter search feature. The feature is still in beta after all. It will be interesting to see if Microsoft makes more details available for how it ranks tweets moving forward. This could be a whole new nut to crack for SEOs. Then just wait until Google makes similar deals.
I'll go out on a limb here either way, and suggest that providing good content will be the way to go moving forward. That will bring in followers, and probably do better for your relevancy rankings in the future. That said, defining good content may be considered a little harder at 140 characters or less.
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Technorati tag(s): online marketing
posted at: 12:00am on 22-Oct-2009
path: /Online_Marketing | permalink | edit (requires password)
PeopleMaps Finds New and 'Hidden' Connections
Innovative social app leverages the 'six degrees of separation' idea to show visually how you are connected to other people.
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Technorati tag(s): ecommerce
posted at: 12:00am on 22-Oct-2009
path: /Ecommerce | permalink | edit (requires password)
Sovereign parent mulls U.S. expansion
PHILADELPHIA – Banco Santander S.A., the Spanish banking giant that bought Sovereign Bancorp in January, may consider buying another midsize U.S. bank in a few years but is not looking to expand at the moment, CEO Alfredo Senz, left, said in an …
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Technorati tag(s): Rhode Island, Providence, New England
posted at: 12:00am on 22-Oct-2009
path: /Rhode_Island_USA | permalink | edit (requires password)
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