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YouTube Partner Program Turns Two
It's no secret that people work harder when given a financial incentive, and that companies also like to make a little money. Now, the program that YouTube created to capitalize on these facts has turned two years old, and YouTube's having a little celebration.
As Shenaz Zack, a product manager, explained on the YouTube Blog, the Partner Program is pretty much a huge success. He pointed out, "[M]any partners are earning real dollars from their videos. Some users have quit their jobs to concentrate on YouTube full-time, including several who make six figures a year from the site."
There have been some other interesting real-world effects as a result of the Partner Program, too. Fred's set to become a movie star. Brownbagfilms already has, with a video entering the Oscar runoffs. And Zack wrote, "Others have earned such awards as a Tech Award in Education, Digista Award in Japan, and the distinction of being one of TIME's 50 best inventions of 2009."
This string of successes is almost sure to continue. Indeed, since YouTube controls access to the program, it could open the figurative floodgates at any time, allowing all sorts of content creators the opportunity to step up their game and share revenue from ads.
Of course, this would mean having ads on all sorts of content, and would in turn generate a lot of revenue for YouTube.
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> What The Most People On YouTube Watched In 2009
> Watching YouTube Videos On Your Microwave
> YouTube Promoted Videos Branches Out Again
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Technorati tag(s): online marketing
posted at: 12:09am on 20-Dec-2009
path: /Online_Marketing | permalink | edit (requires password)
In Cranston, a theater is reborn
For nearly eight decades, until it closed its doors in 2002, Cranston’s Park Theatre had been a cultural benchmark for those growing up and living in Cranston. It reopened in late October as the Rhode Island Center for Performing Arts at the …
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Technorati tag(s): Rhode Island, Providence, New England
posted at: 12:09am on 20-Dec-2009
path: /Rhode_Island_USA | permalink | edit (requires password)
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