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Sun, 12 Feb 2006
Amazon "Adsense" Advertising Network
Seems that even Amazon want a slice of the success that Google and Overture have driven through their CPC campaigns, I still remember when Overture initially luanched as Goto.com and people scoffed at the idea of people "paying" to be listed and ranked on a cost per click basis. Amazon now want a part of that business. It'll be very interesting to see whether they can make it profitable at all considering their margins, and also how it will interact with the affiliate program. Will the CPC system overwrite tracking? I can already see the future, with sites built of nothing but Amazon CPC Ads that could cost a small fortune for Amazon in terms of "look see" clicks.
posted at: 12:31pm on 12-Feb-2006
path: /Online_Marketing | permalink
comment...
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