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Sun, 03 May 2009
Engaging with the Kentucky Derby Online
Not that this comes as a surprise, but the Kentucky Derby is in on the social media game. We're seeing pretty much every major event become more engaging with the general public. Not unlike the Presidential Inauguration or the NFL Draft, there are plenty of ways to get involved with the Kentucky Derby online as well.
The Derby has a section of its official site called Derby Connect that offers a suite of online tools to "keep you in the action every step of the way." These include a YouTube channel, a Facebook Page, the Derby Universe on Netvibes, and Derby widgets. The widgets are still being worked on according to the site though. They better hurry up if they want them ready for this year.
The Derby has over 30,000 fans on Facebook. The page features regular updates on individual horses and odds, a nice collection of photos, and plenty of fan discussion.
The Kentucky Derby YouTube Channel, which has actually been in existence since 2006 features 56 videos for those who can't get enough of the Derby. One particular video shows you how to make your Mint Julep, a traditional Kentucky Derby drink.
Of course, the Derby has its own Twitter account as well. Follow username @derbyoaks for the official twitter feed for the Kentucky Derby and Kentucky Oaks, straight from Churchill Downs. The feed currently has over 1,400 followers, and is being updated regularly.
There is plenty more Kentucky Derby media in the form of news, photos, videos, etc. on the Derby's site itself. There is also a means of betting online via Chruchill Downs Incorporated's account wagering service Twinspires.
Read more here
posted at: 12:05am on 03-May-2009
path: /Online_Marketing | permalink
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