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Fri, 04 Sep 2009
Google Popular In Brazil Too
Online measurement firm Hitwise has launched its service in Brazil.
The company says it will track more than 60,000 websites across more than 160 industry categories based on the Internet activity of 90,000 Brazilian Internet users.
"As online usage grows in Brazil, so too does competition for the Internet consumer," said Juliano Marcillio, president of Serasa Experian Marketing Services.
"By launching with the largest online sample in Brazil, we are able to provide marketers with specific insights into consumer behavior as well as into competitors marketing activities. This data is crucial to improving and measuring online marketing, content development, search and affiliates strategies and tactics."
The Hitwise Brazil service will provide clients with data on website industry and category rankings, Clickstream traffic activity, search behavior and keyword research. Access will also be provided to additional tools to create custom categories, search term portfolios and customized dashboards.
In a trial Hitwise found Google Brasil to be the most visited site last week receiving 11.03 percent of all Brazilian visits. Orkut was the second most popular site receiving 9.91 percent of visits followed by Google which grabbed 8.56 percent of visits. Among the top ten websites, Google properties accounted for 34.09 percent of all visits.
Read more here
posted at: 12:02am on 04-Sep-2009
path: /Online_Marketing | permalink
comment...
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