People may or may not have mobbed stores this Black Friday - your humble author hid inside and didn't watch any live TV - but they definitely spent some time at their keyboards. Google has stated that searches for "Black Friday" increased by more than 20 percent on a year-over-year basis.
That's actually a sort of low number, too, at least among the group of them that Google tossed out.A post on the Google Retail Advertising Blog also stated, "Value minded shopping continued to reign, as searches for 'printable coupons' on Thanksgiving and Black Friday were up about 50% over last year and searches for 'sales' were up by more than 25%."
Plus, "Searches for 'black friday sales' and 'black friday ads' were both up by more than 50%, year over year."
Of course, comScore and Experian Hitwise had already published statistics proving that a lot of retailers did well on Black Friday, so all of this may not come as too much of a surprise. But it's at least another sign of Google's dominance that so many ordinary people turned to the search giant.
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