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Tue, 01 Dec 2009
Google Puts Black Friday Searches Up 20 Percent
People may or may not have mobbed stores this Black Friday - your humble author hid inside and didn't watch any live TV - but they definitely spent some time at their keyboards. Google has stated that searches for "Black Friday" increased by more than 20 percent on a year-over-year basis.
 That's actually a sort of low number, too, at least among the group of them that Google tossed out.
A post on the Google Retail Advertising Blog also stated, "Value minded shopping continued to reign, as searches for 'printable coupons' on Thanksgiving and Black Friday were up about 50% over last year and searches for 'sales' were up by more than 25%."
Plus, "Searches for 'black friday sales' and 'black friday ads' were both up by more than 50%, year over year."
Of course, comScore and Experian Hitwise had already published statistics proving that a lot of retailers did well on Black Friday, so all of this may not come as too much of a surprise. But it's at least another sign of Google's dominance that so many ordinary people turned to the search giant.
Related Articles:
> Walmart Wins Thanksgiving, Amazon Wins Black Friday
> Amazon and Walmart Engage in Price War
> Is Cyber Monday Still A Factor In The Holiday Shopping Season?
Read more here
posted at: 12:00am on 01-Dec-2009
path: /Online_Marketing | permalink
comment...
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