Marketers Not Too Social
This week there seems to be a lot of reports, research and studies about marketers and social media. Here’s a sampling:
According to a new survey of 180 chief marketing officers at brands with revenues ranging from $250 million to over $10 billion, 55 percent of the CMOs at leading brands surveyed say they’re not too interested (22 percent), or not interested at all (33 percent), in incorporating the social networking sites into their marketing strategies. And just 10 percent of the CMO survey respondents say they already are using social networking sites in their marketing plans.
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