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Thu, 10 Sep 2009
Mobile Banking Set To Take Off
Mobile banking is increasingly becoming more mainstream, changing the way consumers mange their finances, according to a new report from Javelin Strategy & Research.
"Mobile banking is quickly moving from infancy to commonplace, which will help separate the winners from losers in banks' ability to attract and keep technology-loving consumers," said Mary Monahan, Research Director and Managing Partner.
"Consumers are hungry for the 'always-on' and 'real time' ability to monitor and manage their money, and mobile banking serves that need better than any other."
Nearly half of mobile phone users have access to mobile banking and by 2014, 45 percent will use mobile banking.
By 2014, 99 million Americans will conduct mobile banking transactions at least once per year with 52 percent using smartphones to do so.
AT&T has the highest number of mobile bankers due to the iPhone, while Verizon has the lowest number of mobile bankers among the major wireless carriers.
"Mobile banking is quickly becoming an essential consumer capability," said Mark Schwanhausser, Financial Services Channels Analyst.
"Just as the iPod changed the music industry and their business models, our data shows that iPhone users are changing the banking industry by leading the way in monitoring and managing finances through mobile devices."
Read more here
posted at: 12:01am on 10-Sep-2009
path: /Online_Marketing | permalink
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