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Sun, 29 Mar 2009
New Google SERP Features
Google recently announced 2 new improvements to Google Search. The first is an expanded list of related searches, and the second is the addition of longer search result descriptions.
The company says it's deploying a new technology that better understands associations and concepts related to searches. Google explains:
...one of its first applications lets us offer you even more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).
For example, if you search for [principles of physics], our algorithms understand that "angular momentum," "special relativity," "big bang" and "quantum mechanic" are related terms that could help you find what you need.
 Google says it's able to target more queries, more languages, and make suggestions more relevant to what users are looking for. We've heard Google talk about wanting to get better with intent-based search, and it looks like they're now doing something about it.
"Additionally, we're now offering refinements for longer queries — something that's usually a challenging task," says a post on the Official Google Blog. The feature is available in 37 languages all around the world."
As for the longer snippets, users will see them when they search for longer queries (which users are using more of these days). They will display more text to show more of the keywords used in the query and how they are used on the page.
 These changes may not be the final word in intent-based search. The "java" example discussed by Bruce Clay late last year isn't addressed very well here. The related searches suggested when I search for that keyword do not include coffee or country related items. Still, the features are an indication that Google is indeed looking in this direction.
The longer snippets feature is not exactly delivering more relevant results than before, but it could go a long way toward helping users determine if results in fact are relevant by giving them more info to reach a conclusion.
Tell us what you think about Google's SERP changes.
Read more here
posted at: 9:53pm on 29-Mar-2009
path: /Online_Marketing | permalink
comment...
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