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Thu, 08 May 2008
Online Marketing Potpourri
Because I’m feeling a little scattered today, this blog entry is a veritable potpourri of stuff.
Google has opened its television ad program to all marketers. The company has been testing the TV Ads platform, which uses an auction model, since June of 2007. The analytics include how many seconds consumers were tuned into an ad (per impression) and how many consumers watched from start to finish. The program allows businesses to reach upwards of 13 million Dish Network households from 94 different cable networks.
Read more here
posted at: 12:01am on 08-May-2008
path: /Online_Marketing | permalink
comment...
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