Simplicity and Search Quality Go Hand in Hand
Google respects simplicity. That's clear based on the design of their home page (assuming you don't use iGoogle). It's changed very little since the beginning. It's simple, clean, and familiar. A field study from Google into the search habits of users has made it even more clear that simplicity reigns supreme when it comes to search.
read more
Read more here
edit: Online_Marketing/auto___simplicity_and_search_quality_go_hand_in_hand.wikieditish...