The Social Media Marketing Summit
I have a confession: I’m a lousy marketer. You’d think that someone who writes about online marketing for a living would be much better as translating everything I pick up from interviewing experts and have transformed into a marketing machine. But I’m a journalist by trade, have been for more than 20 years, and marketing has always had a different connotation for me. For me, marketing equaled self promotion, and as a journalist we are taught that the story is not about us, but rather those we are writing about.
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